There are lots of really great existing software solutions for typical business problems today. Must Win relies on a few: Google apps, Slack, ZenPayroll, and several others. We love them, and they brought us far. But with all of these third-party tools, you will inevitably reach a point where you wish it did something a little differently. Often, you end up needing to do some development work to get what you want out of it.

At Zimco, we're focused on creating custom software solutions so normally people come to us when they can't find an off the shelf solution. But I'm amazed at how many times I can find software that does 90% of what they need but because that 10% is so critical to their business that they need to pay tens of thousands of dollars to custom build what they really need. It's better for us when we can use an API to interact with a third party so we can add that additional 10% for them instead of having to write 100% of a new solution.

https://medium.com/@mustwin/your-company-will-be-a-software-company-e338fc822844